S13-13Advertising in Morocco: From the written press and billboards to the current online panorama
Advertising in Morocco has been always linked to its particular recent history. This paper deals with the development of advertising in Morocco from the beginnings in written press to our days. The existing relationship between European and Moroccan advertising companies will be analyzed and the rule adopted in 2003 regarding media and the communication sector that boosted its growth and therefore its advertising capability. There will be an analysis of the uses of Darija in Moroccan advertising in its written production.
|Ismael Salem Ould García||Universidad Complutense||España|
|Omar Salem Ould García||Universidad Complutense de Madrid||España|