S13-14Branded Content and Branding of Moroccan Mobile Operator and Media Companies in Darija through Digital Communication
For the purpose of this paper we will analyse the different use of languages in Morocco such as Darija and French in the context of digital communication. There is an existing proactive engagement of Moroccan mobile and media operator companies with society through their participatory advertising campaigns and this results in increasing the already existing interest for digital communication in Moroccan society. It is remarkable the use of social advertising initiatives based on different communication media (Internet, media, publications, events, etc.) which ends with a big engaged community that demands companies a big collaborative system of inclusion in their advertising discourse.
|Ismael Salem Ould García||Universidad Complutense||España|
|Omar Salem Ould García||Universidad Complutense de Madrid||España|