S13-12

S13-12 ONLINE

Moroccan influencers and the linguistic analysis of the usage of Moroccan Arabic in Product Placement

This paper analyses the presence of product placement in the current Moroccan online advertising market focusing on cultural values and its relation with the most used languages for these advertising campaigns. Online product placement has had a major recent growth that can be traced along with the success of Moroccan influencers working on the main online platforms with this sort of advertising as one of their sources of income.  As a tendency to be analysed, and it being the main aim of this paper, we will try to explain the reason for the success of product placement in famous artists’ videos and its connection to the usage of Darija and the reasoning for its use in some specific cases.

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Firmantes

Nombre Adscripcion Procedencia
Ismael Salem Ould García Universidad Complutense de Madrid España
Omar Salem Ould García Universidad Complutense de Madrid España

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