94th Academy Award’s ceremony, where different agents in the global filmic industry were granted the 2022 Oscar Prizes to the recognition of an invaluable contribution to the history of cinema, had an invited –yet unexpected- protagonist. An unfortunate joke, which has generated diverse debates on the limits of expression of all sorts ever since, and a disproportionate physical reaction managed to cast an indelible shadow on the major, US-based, cinema event. While unforgettable, Will Smith’s aggression to Chris Rock will soon disappear from the scope of mass media and integrate in the ana of the Oscars. Despite the anecdotic status the event may soon gain, the repercussions in the spectators’ lives are difficult to predict and the impact in society, as a whole, will remain largely unknown. The global outreach of the celebrity’s exhibition of traditional and protectionist masculinity, as aided by mass media both live and reported, could model the behaviour and interpersonal interactive trends of a sector of the audience, who would find in the influencer and actor a valid model of conduct and a solid endorsement to their currently controversial approach to society as a gender-based compartmentalised construct.
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